Vision
Striving for diversification of J&K produce to major markets of the nation and outside along with promoting best Post-Harvest Management practices thereby increasing incomes of J&K farmers.
Mission
Diversification in the despatches of fruits, Dissemination of latest technology amongst fruit growers. Creating job opportunities for unemployed youth involving them in Agri Business/Fruit Packing/Marketing Trades, Institutional re-structuring through involvement of PPP mode etc. and to provide assistance to Growers/Traders for better Post Harvest Management.
Objectives
- To advise and assist in the formulation of Development plans of the horticulture sector.
- Providing Platform to the Growers for Marketing of Agri/Horti produce.
- To coordinate efforts for providing facilities at different dispatch, distribution and marketing centers for Agri/Horti produce.
- To provide market intelligence data to farmers of J&K for effective pre and post harvest planning.
- To assess and solve problems involved in the marketing, distribution and utilization of horticultural produce of J&K.
- To promote Growers Cooperative Marketing and Processing Societies as well as Farmer Producer Organizations.
Functions
- Development and regulation of Marketing Infrastructure (F&V Markets) for Agri/Horti produce of J&K.
- Supervising and promoting proper grading and packing of horticulture produce.
- Providing Market intelligence to Growers/Traders through regular updates on AGMARKNET portal and Kissan Khidmat Ghar (KKG) portal.
- Conducting regular awareness Camps/seminars regarding proper Post Harvest Management techniques.
- Bridging gaps between Researchers and Farming community by way of conducting Awareness Camps/Seminars /Exhibitions/Demonstrations/Training & Exposure visits etc.
- Organizing Buyer Seller meets and linkages for direct contact for sale and purchase of Agri/Horticulture produce and ensuring more profits to farmers/ growers for their produce.
- Promoting and publicizing various government schemes for the benefit of farmers and potential Agriprenuers of J&K.
- Creating and Promoting Cooperative Societies and Farmer Producers Organizations (FPOs) for the larger benefits of J&K farmers.
- Conducting regular economic and market studies regarding latest trends in production, distribution and effective utilization of horticultural produce for the benefit of farming community of J&K.
